The Alternative Side Of Cherry Velvet

Cherry Velvet with Margot Meanie

When Cherry Velvet broke into the industry, we centered our brand around Pinup-style. Our photoshoots had a decidedly classic look: Black winged eyeliner, vintage eyebrows and eye catching victory rolls. However, we soon discovered from comments by our customers that they often felt intimidated by this styling; many of our customers felt that they would not be able to achieve the full look. When we used alternative models with visible tattoos, we received feedback that they distracted from our dresses and it was difficult to imagine the looks without tattoos.

We always take the feedback we receive and use it to grow and change as a brand. At the end of the day, we’re a vintage inspired fashion line; our intention is never to alienate anyone or their style. To that end, in response to the feedback we’ve received over the years, we choose to shoot our catalogue/online shop images and advertising in a way that ensures that we can appeal to the broadest audience we can, while still upholding our own commitment to releasing inspired dresses with original prints and all inclusive sizing.

Having said that, by no means are we confined to being just mainstream.  As an office, we’re as unique, alternative and funky as our dresses. Our rainbow-haired office administrator, Tracy, loves to dress in Disney-inspired outfits every Friday (“Disneybounding”) and our Media Director, Logan, will never stop adding tattoos to his growing sleeves. As expressive as we are at Cherry Velvet HQ, we want our dresses to be a colourful canvas for our customers to be inspired by and accessorize with; to show their flair.

Recently, we had the opportunity to work with a local alternative fashion blogger, Margot Meanie. An East Van girl, through and through,  we were excited to discover her unique style. After a creative brainstorm meeting, we were stoked to set up a photoshoot with her. We couldn’t wait to see what kind of alternative spin she would put on one of our newest and currently most popular dresses, The Lana.

The Alternative Side Of Cherry Velvet - Margo Meanie _1

Many of Margot’s #ootd shots are often taken with a Street Photography feel.  We wanted to echo her alternative style and so chose an eye catching location that would go perfectly. We ended up deciding on an East Van favourite, The Rio Theatre.

We also took some time to chat with Margot a bit and get her thoughts in a mini-interview; we’re excited to share both the photoshoot and her interview below!

Read on!

The Alternative Side Of Cherry Velvet - Margo Meanie _2

1. How did you get into Fashion blogging?
 
I was wooed by all the pretty photos on Pinterest. I wanted similar shots captured of me in the outfits I’d create, so there’s a tiny bit of vanity at play there. But I also wanted to help plus size babes find resources to find cool clothes that suit their personalities. It can be really difficult as a plus size shopper to find the clothes we like AND for them to fit us. Since brick and mortar locations are drying up for us to physically shop in and try things on, we are forced to turn to online shopping. Being able to share my knowledge about how to start shopping online,where to look and to be able to show how the clothes look on my body, which may be similar to theirs is important to me to help empower stylish babes of all sizes.
The Alternative Side Of Cherry Velvet - Margo Meanie _3
2. Where/who do you get your fashion inspirations from?
 
EVERYWHERE! But social media is probably my number 1 influence, mostly because it’s so vast. I follow fashion bloggers of all sizes, I have over 1000 instagram accounts I follow { though they’re not all fashion, there is a lot of art, tattoos and drag queens in there }, Pinterest is an amazing resource too, because it gives you the ability to create mood boards so effortlessly and if you find an item you love, there is often a direct link to that item!
Social media has just opened up a world of possibility. It also helps you craft the media you consume, instead of just being force fed the standard unattainable, “aspirational” beauty ideal, you get to craft your own beauty standard and it helps you broaden your scope of beauty and acceptance. I’d also say searching hashtags on platforms like instagram or tumblr is really great as well, some of my favourite hashtags are: #alternativecurves, #goldenconfidence, #psootd and #whatfatgirlsactuallywear
The Alternative Side Of Cherry Velvet - Margo Meanie _4
3. What drew you to reach out to Cherry Velvet? 
 
My friend gave me a heads up about a model call and I was really excited to find an inclusive brand from my own hometown! Vancouver, as much as I adore it, can be downright difficult to navigate as a plus size shopper, we have about 6 options to go shopping in and try actually try things on, so I really want to celebrate and herald local and Canadian brands serving the plus size community with beautifully crafted items.
The Alternative Side Of Cherry Velvet - Margo Meanie _5

One Reply to “The Alternative Side Of Cherry Velvet”

Leave a Reply