When Cherry Velvet broke into the industry, we centered our brand around Pinup-style. Our photoshoots had a decidedly classic look: Black winged eyeliner, vintage eyebrows and eye catching victory rolls. However, we soon discovered from comments by our customers that they often felt intimidated by this styling; many of our customers felt that they would not be able to achieve the full look. When we used alternative models with visible tattoos, we received feedback that they distracted from our dresses and it was difficult to imagine the looks without tattoos.
We always take the feedback we receive and use it to grow and change as a brand. At the end of the day, we’re a vintage inspired fashion line; our intention is never to alienate anyone or their style. To that end, in response to the feedback we’ve received over the years, we choose to shoot our catalogue/online shop images and advertising in a way that ensures that we can appeal to the broadest audience we can, while still upholding our own commitment to releasing inspired dresses with original prints and all inclusive sizing.
Having said that, by no means are we confined to being just mainstream. As an office, we’re as unique, alternative and funky as our dresses. Our rainbow-haired office administrator, Tracy, loves to dress in Disney-inspired outfits every Friday (“Disneybounding”) and our Media Director, Logan, will never stop adding tattoos to his growing sleeves. As expressive as we are at Cherry Velvet HQ, we want our dresses to be a colourful canvas for our customers to be inspired by and accessorize with; to show their flair.
Recently, we had the opportunity to work with a local alternative fashion blogger, Margot Meanie. An East Van girl, through and through, we were excited to discover her unique style. After a creative brainstorm meeting, we were stoked to set up a photoshoot with her. We couldn’t wait to see what kind of alternative spin she would put on one of our newest and currently most popular dresses, The Lana.
Many of Margot’s #ootd shots are often taken with a Street Photography feel. We wanted to echo her alternative style and so chose an eye catching location that would go perfectly. We ended up deciding on an East Van favourite, The Rio Theatre.
We also took some time to chat with Margot a bit and get her thoughts in a mini-interview; we’re excited to share both the photoshoot and her interview below!