Plus Size Labels, who needs them?

7 Apr

Labels.

We can spend our whole life avoiding them, living up to them and proving them wrong, but when it comes to your clothing are they really that important? Many articles have been written about the use of the term plus size. Many feel that it’s an outdated and marginalizing term that tries to put larger women into a less exciting and frumpy box.

The plus size clothing industry has come such a long way and smart consumers expect the same quality and attention to fit and detail as anyone else. Why wouldn’t we?
What if we just forgot about that label and concentrated on clothing companies that spend the time and effort making sure that what they make really fits properly and makes you feel fabulous?

Plus is not a size but it is a definition of clothing sizes and that’s really all it needs to be. In the clothing industry garments are grouped into different sizing clusters like Missy, Petite, and Tall and Plus is just another range of numbers that literally corresponds to a group of sizes. Before retailer Lane Bryant coined the term “plus” in it’s advertisements for “Misses Plus Sizes,” way back in 1922, women who didn’t fit the flapper form of slender and boyish figures were called “Stout.” It wasn’t until the fifties that the term “plus sized” came to be the norm, and the rest is history.

Cherry Velvet's Shimona dress available in regular and plus sizes

This is what allows me to stick my head into a cute clothing store and ask, “Do you carry Plus sizes?” If the answer is no, I am on my way.

Fashion rules are made to be stretched and broken according to what rocks your world and lights you up. Labels that we despise will always be around and one of the best things we can do is ignore them and create our own words and meanings to describe our fabulous selves. Don’t get hung up on the terminology. We aren’t saying that a world where size is just a number, and a size 2 and a size 20 are marketed and sold exactly the same wouldn’t be a wonderful dream, but until that happens the term “plus” can just mean “more”.

More Awesome! More Joy!, More Love! More clothes please!

Barb for Cherry Velvet XOX

P.S. The Dresses in the photo are the Shimona dress in Plum stag and can be found here

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