A Wink At 2016

As we look forward towards 2017, we thought it’d be nice to look back at all the looks we’ve gotten over the last year…if you know what we mean ūüėČ

We put a little Spring into the beginning of 2016 with one of our first in-house photoshoots for our Spring catalogue:

0_cover_spring16
and we had a lot of fun getting creative with our advertising for that season.

brigitte_storybook_fb

CV_Jennifer_Banner

But as the weather lightened up, we wanted to get outside, so we followed that up with shoots at a fairly hidden gem location, Momiji Gardens. It’s a stunning nook that seems like a match made in heaven for our lovely prints.

Lisa_StrawberryPicnic_Blanket

cherryvelvet_chrissy_blackdot_ig

If you put that many cute looks out, don’t be surprised if you get noticed!¬†This year, Cherry Velvet had been getting noticed in a lot of places, thanks to awesome collaborations! At the beginning of the year, we had the opportunity to work with “Kim’s Kitchen” and provide wardrobe for their host, Kim Hayden.

KimsKitchen_CherryVelvet_Chrissy_9956

It was such a pleasure to participate in this and Kim looked absolutely stunning in our dresses. We detailed the experience in a blog near the beginning of the year.

Thanks to such an encouraging experience, we decided to embark on a similar wardrobe sponsorship with another media outlet – an interesting new streaming TV show called, “Plus This”, hosted by the sassy and fun Kathy Deitch & Eva Tingley.

img_4436

Have a peek at how lovely these two ladies look in some of our other dresses and learn more about their show in this blog from later this year. 

It’s been such an encouraging year for Plus Size Fashion and we’re excited to be featured in magazines such as FabUPlus and¬†it’s such a wonderful feeling to know that Plus Size fashion is slowly but surely receiving attention and we look forward to contributing positively to the community. In 2015, we released a hashtag campaign that exemplified this idea, called “#stunningatanysize”. At the beginning of 2016, we had the opportunity to further expound on this campaign and released some inspirational images:

StunningAtAnySize_ImageQuotes_RobinYellowTrellis

StunningAtAnySize_ImageQuotes_RobinSillyString

We enjoyed adding our special touch to these positive affirmations and it’s fitting that 2016 only continued what we started with #stunningatanysize. As we move into the new year, we look forward to always being a reminder that beauty is what you make of it and that you are truly stunning. At. Any. Size.

From all of us at Cherry Velvet, we wish you a wonderful new year, full of retro class & modern sass! We appreciate not only all the lovely businesses we have the pleasure of working with, but we extend deep gratitude to all our customers. Without your continued support, we would not be able to enjoy the success every year brings us.

We hope your New Year’s Eve is full of laughter & joy!

XOX Cherry Velvet

Diners, Dresses & Dames (Save-On-Meats Photoset)

We wanted to keep the 2nd to last blog of the year light & cheery, so what better way to do that than with a #flashbackfriday!

Being located in East Vancouver, we’re lucky to be surrounded by so many local businesses with amazing history and connection to our community. One such business has been serving the neighborhood since 1957.

May we (re)introduce you to a local favourite diner on East Hastings Street, Save-On-Meats.

som-neon

Did you know that as of 2016, the building itself is 125 years old? We love that Vancouver has so many historical buildings!

Originally a quaint butcher shop with a small sandwich counter in the back, it quickly became legendary for its amazing burgers and excellent prices, leading to its expansion as a full diner. (While still maintaining the busy butcher side!)

While the original owner decided to close up shop in 2009, operations were picked up by a local entrepreneur in 2011 and Mark Brand has continued to run Save-On-Meats with the same standards and commitment to the community that it has become well known for.

som-counter-2

Besides its wonderful history with Vancouver, Save-On-Meats boasts one of the most adorably legit retro diner interiors in the whole city. When it reopened 5 years ago, we knew it would be the perfect spot for our Spring 2013 Catalogue photoshoot.

It’s hard to believe it’s been almost 4 years to date since we shot this. January 9th, 2013 to be exact! We had an amazing cast of models with the likes of Ruby Roxx, Elly Mayday, Miss Lucky Dee…and despite the threat of delicious all beef patties, we even cajoled our gorgeous Veggie pattern maker at the time, Genesis, into striking a pose or two. We were also lucky to have an incredible Glam Squad, to transform these lovely ladies into Pin-up perfection.

som-bts-collage

Which, of course, was entirely necessary, when we had the famous Shimona Henry of Pin-Up Perfection Photography at the helm, ensuring maximum pout & poise. We absolutely love her style!

Check out a a few pics below:

cherryvelvet_saveonmeats_1

cherryvelvet_saveonmeats_2

cherryvelvet_saveonmeats_3

cherryvelvet_saveonmeats_4

We hope you enjoyed this little blast from the past!
(And who knows…maybe we need to drop in for a burger & shake again in the New Year…)

Click here to view the rest of the photoset!

XOXO Cherry Velvet 

 

‘Shopping For A Dress (A Note on Photoshop!)

Recently a follower on Facebook¬†noticed that we used Photoshop to¬†edit¬†an image.¬†The photo was¬†one of our Plus Size models, Veronica Belle and this person was quite upset. We believe it was because they thought we had¬†altered the size of our model, which we hadn’t done at all. What we had done was Photoshop a new fabric on top of an existing photo. In the end, we thought this feedback was an excellent¬†opportunity to explain why and how¬†we use¬†Photoshop.

cherryvelvet_veronica_before_after_lana

There are three¬†main reasons we use Photoshop. First of all, our main goal as a company is to create and sell beautiful dresses. When we show an image of a model, it’s not our goal to alter the size of the model; but we do clean up ‘imperfections’ so as not to detract attention from the dresses. ¬†If a model had a very unsightly blemish on her cheek while wearing one of our dresses, would you notice the blemish or the dress? So, yes, we make minor cosmetic edits, to ensure nothing distracts from our dress. In addition, we often remove a few wrinkles in the dress, or a stray piece of hair that’s lying in the wrong place. We also correct the colour to match the true colour of the fabric or the print as best as we can, as well as fix the lighting, if necessary. Those are the kind¬†of things that we Photoshop on models.

cherryvelvet_danielle_before_after

cherryvelvet_danielle_before_after_lighting

Another reason¬†is timing & efficiency. When we get a brand-new dress in stock, we’re so excited to show it to you that we don’t always have time to wait for a photoshoot. Because we are constantly introducing new dresses and/or new prints, often a dress might arrive after we’ve just held a photoshoot. Instead of waiting until we have enough dresses to warrant another photoshoot (and the resulting the cost of hiring models, a make up artist, and a photographer)¬†sometimes it just makes sense for us to Photoshop the new print or fabric on to an existing image.

It’s not our intention to misrepresent and we don’t feel like we do. We are just trying to release the newest dresses we have in stock in a timely manner.

cherryvelvet_charlotte_before_after_chirssy_betsy

We have one more reason to Photoshop, and this one is the most creative. We use the magic of Photoshop to create all the amazing effects that we share with you in our images. We want to tell a story with our brand and show off why our dresses are so fun to wear!

cherryvelvet_hocuspocusedit

cherryvelvet_veronica_starmagic

cherryvelvet_danielle_doris_spacead

 

We hope this explains what we do and how we use Photoshop. We embrace the size of our models and as a company that promotes size inclusivity, we would NEVER misrepresent how our dresses fit on all shapes and sizes.

XOX Cherry Velvet

Take Your Sweet Time In Slow Fashion

In a previous blog, we recently discussed the concept of “Fast Fashion”, but now¬†we want to take some time to explain the other side of the coin. The positive opposition to “Fast Fashion” which Cherry Velvet holds close to our heart.¬†A concept fittingly named, “Slow Fashion”.

cherryvelvet_slowfashion

To encourage needless spending, the Fashion Industry thrives on the concept of “Buy¬†to toss”. Slow Fashion turns this idea around and defines itself by¬†giving proper value and weight to a garment through its slower, more deliberate production process – from design to finished garment. Our designs remain classic and stand apart from passing trends, exemplifying style longevity. By sourcing high quality fabrics and offering traditional cuts, we design dresses that are not only beautiful, but timeless.

As a Canadian company that prides itself on making socially conscious choices, we know that our business is interconnected with not only our environment, but the globe’s social structure as well. It is our responsibility to make business decisions accordingly, in order to lessen the negative impact our choices have on the world. By simply decreasing the volume and frequency of fashion production and ensuring it is managed with a certain level of standards, we make sure our participation in the industry leaves as little unnecessary pressure on our global community as possible. Furthermore, by supporting local factories that uphold codes of conduct, instead of hiring overseas production, we encourage the fair treatment of workers. We even print our labels locally, to support the development of local businesses and skills.

cherryvelvet_slowfashion_2

When you purchase a piece of Slow Fashion like one of our dresses, what you’ve bought will not be an “impulse buy” because of a “good deal”. What you’re buying is the idea that your style reflects a sense of creative individuality, as well as your willingness to act responsibly with how and where you spend your money.¬†By spending more and buying less, you understand that style integrity is directly affected by the quality of material & labour involved, while being a socially conscious consumer. Instead of filling your closet with dresses you may never wear more than once or twice, you’ll collect a cohesive, classic¬†wardrobe, all the while supporting fair wages and the sourcing of ethical production methods.

XOX Cherry Velvet

Miss Lucky Dee ‘Keil’s it Again!

Miss Lucky Dee wearing Cherry Velvet's Ava Dress in Black & White Polka Dots

 

 

Once Upon A Time, Cherry Velvet HQ had themselves a double threat in the office…

Long before the team we have right now, Cherry Velvet had themselves a¬†Sales & Marketing Coordinator who would occasionally pinch hit as model, too! By day she went by Danielle Keil, but in front of the camera, she’s Miss Lucky Dee!

 

 

Born & raised in Hope, BC, Danielle moved to Vancouver to be the first in her father’s family to pursue a degree. She ended up earning her Bachelor‚Äôs of Arts & Social Sciences,¬†majoring in English Literature & minoring in Women‚Äôs Studies. But, of course, you can’t study 24/7! A girl’s got to have a bit of fun, don’t you think? When she wasn’t studying, Danielle was spending her evenings and weekends moonlighting as Miss Lucky Dee.

danielle_instagram

It wasn’t long before she put the “Luck” in her name by winning a modeling contest & contract with one of our favourite retailers, Lucy Clothing. After catching Diane’s eye and building a rapport with Cherry Velvet as a model, we hired her right after her graduation to help out with the office and be a cheerful face & voice to our customers.

Alas, Cherry Velvet couldn’t stay Lucky forever and eventually Danielle moved on to coordinate something else…a family!

Thankfully, we never lost touch with her and when we can, we love to have her in to shoot. At her most recent gig with us, we had a chance to ask her for her thoughts on her time with Cherry Velvet.

This is what she had to share!

What was it like working for Cherry Velvet?

I love working with Cherry Velvet!  Diane and everyone here is so awesome and supportive. I always feel comfortable and confident working with you all.  And of course, Diane’s designs make me feel amazing too!

doris_constellation__space

Working for Diane was a dream come true for me! I had just graduated from Simon Fraser University and was looking for a new job.  When I heard Diane was looking for help in her studio, I immediately emailed in.  I had modeled for Diane once before and she was already someone I looked up to and admired. Diane is very generous and would often give me clothing! (Like I said, it was a dream come true!)

I’ve learned so much from her and continue to take any opportunity to learn more.

With all that said, working for an artist is not without its challenges…Diane can make quite the mess during her creative process. That‚Äôs hard for a neat freak like me! lol

What’s your favourite Cherry Velvet dress?

I love the Lana Dress in Monochrome Lace.  I took that one home after my last shoot. It’s comfortable, classy and has pockets! It was a hit at my husband’s Christmas party. Also The Leah Lace Dress in Royal Blue! It’s to die for!

leahlace_bluenude_front_dsc_2497

I could go on.  I can’t pick just one!

What does body positivity mean to you?

For me, “body positive” means loving my body and having confidence regardless of what other people, society and the mainstream media may think.¬† It‚Äôs just being happy with whatever size I am today.¬† It means appreciating the amazing things my body does, rather than the fact that I don‚Äôt have a thigh gap or flat stomach.

***

As usual, Danielle was an absolute pro in front of the camera, always game to try something new! This proved perfect, since we had a cute Video Game-themed idea for one of our newest dresses, The Doris in Pixel Party. Check out our little animated video below here!

Doesn’t she make a darling sprite?

We think she’s super!

XOX Cherry Velvet