Models of Cherry Velvet: Veronica Belle

Last blog, we introduced you to one of our long time models, Ruby Roxx. Today, we wanted to introduce you to one of our newest models, Veronica Belle!

With a dreamy, far-off look and her nose stuck in a book, Veronica is a multi-talented singer-actress with an avid love for Disney and other assorted fandoms. When she’s not singing for Memphis Beats Band, she’s ramping up her modelling career with runways walks and the like for local designers and photoshoots with some of Vancouver’s best photographers like Shimona Henry, Sarah Sovereign and Jessica Rae.


We had a chance to sit down with her at our last photoshoot and ask her the same questions we asked Ruby:


How did you get this Cherry-sweet gig?

I bought this dress for the Miss Ladner Quilt Walk & Car Show!
Veronica Pageant
While at the pageant I had a convo with Elly Mayday who suggested that I contact Diane about modelling for CV! After chatting a bit on Instagram, I was contacted and did my first test shoot. The rest is history!


What does #stunningatanysize mean to you?

That your size doesn’t define your beauty! Everyday we are told by society that beauty is only what fits into a specific criteria, which is not true. Thanks to some amazing women out there, this ideal is changing and we’re beginning to not only accept but celebrate ALL body types! It may seem “cliche” but I truly believe beauty comes from within. You could have a pretty face but be ugly inside!


Like one of my favourite quotes says ” We get so worried about being  ‘pretty’! Let’s be pretty kind, pretty funny, pretty smart, and pretty strong!”


How do you get ready for a photoshoot? What are your 3 favourite beauty products?

I take a bath the night before. There really isn’t a fancy way to say “I shave my legs”. And moisturize! If I’m good, I’ll pack all of the things I need for the night before but I’m a terrible procrastinator, generally! So my morning consists of a lot of running around! I usually do my own hair and makeup, so it’s an early rise to get ready! I definitely must have music playing while I’m getting ready, to get me into a good morning groove and wake me up!
Being a makeup addict, I have a lot of products that I adore! But if I have to pick 3, I’d say:

-MAC Cosmetics Pro Longwear Concealer
– L’Oreal Liquid Liner in Carbon Black
-Freeze It hair spray! (This stuff is amazing!!)


What is your favourite Cherry Velvet dress & why?

Oh My Gosh! That’s so hard to decide! I really like the Angelina Dress…


But I think my new favourite would have to be the Danielle dress! I love the little collar and the new prints are gorgeous!



Who inspires your creativity?

Hmm, I’ve always been a very creative person! Since I was young I’ve always enjoyed pretty much every aspect of the arts! I guess you can say that I find inspiration and drive in my modelling career from the amazing women who are paving the way for other curvy women in this industry and helping women to embrace their bodies and rock what they got!
Personally I was inspired by Elly Mayday! She is a local girl who went through so much adversity but fought through it and has managed to have an amazing career all the while inspiring other women! I always had an interest in modelling but thought I was too big to be able to do anything about it! It’s women like Elly who prove that that isn’t the case! I just hope, above all else, to inspire other women like they did for me!

Thank you so much for taking the time to chat with us, Veronica!
If you liked the dresses Veronica’s wearing in this blog, check them and all of our new arrivals out on our website!


XOX Cherry Velvet

Models Of Cherry Velvet: Ruby Roxx

Being proudly Canadian and based in such a beautiful city (full of beautiful people!) Cherry Velvet is lucky to be able to reach out to a pool of stunning girls who frequently model for us. We love supporting local talent and showcasing our dresses on women who exemplify our motto of “retro class with modern sass”.

Perhaps you’ve heard of one of our long time models, Ruby Roxx.

Lisa_StrawberryPicnic_BlanketRuby is wearing The Lisa in Strawberry Picnic

With eight years of experience under her very fashionable belt, Ruby is an internationally recognized, Vancouver-based Plus Size model who specializes in Fashion/Catalog modelling. In addition to her professional modelling, she is also Vice President of Bonerattle Talent, a Vancity-based Alternative Talent Agency  and Editor-In-Chief of Beauty Mark Magazine, a quarterly publication dedicated to discovering inner beauty by celebrating our unique qualities.

Last week, at our most recent photoshoot, we had a bit of time for a short & sweet interview with her.

Read on!

How did you get this Cherry-sweet gig?

I’d have to thank Shimona Henry of Pin-Up Perfection Photography! I had shot with her on several occasions before and was in the process of ramping up my modelling career. It just so happened that at the time, she was going to be the photographer for a big photoshoot at Save-On-Meats and she took a chance with me.  This gig ended up being my first with a major fashion label and I couldn’t be happier it was Cherry Velvet!

DSC_8485 copy-6Ruby’s first shoot at Save-On-Meats in 2013

What does #stunningatanysize mean to you?

I absolutely love that Cherry Velvet created such an inspiring hashtag. My MO has always been to promote healthy, happy body image ideas and it makes me so happy that Cherry Velvet is inclusive for all sizes. I truly believe that everyone is entitled to feel beautiful and that every definition of beauty is valid, because the idea of beauty is such a subjective thought.

How do you get ready for a photoshoot? What are your 3 favourite beauty products?


I’ve definitely got my pre-game routine down; I’ll always pack everything I need the night before and make sure I get eight hours of sleep prior. I’ll also to take a bath with coconut oil and ensure everything is buffed to perfection. Follow that up with some mega moisturizing and tons of water and you have yourself a well prepared model!

Hands down, my 3 favourite beauty products are:

Rodan & Fields skin care line
Anastasia Beverly Hills Make-Up
Jeffery Starr Matt Lipsticks

What is your favourite Cherry Velvet dress & why?

I absolutely adore The Angelina. I love the adorable back detail and its perfect length for taller gals like me. I also love the original, shorter version, The Brigitte, if I want to show a little leg 😉

Angelina_CharmSkulls_FrontRuby is wearing The Angelina in Lil’ Skulls ‘n Roses

Who  inspires your creativity?

Wine! *laughs* Seriously though, my biggest inspiration has got to be my Grandmother. I always looked up to her for her poise and grace, and the fact that she used to model is such a driving force for me. Always put together, she was the kind of woman who always put her best foot forward in public. I fondly remember her being made up until her very last day, at the youthful age of 99. Full of warmth and love, she is someone who has taught me the value of authenticity and shown me how beauty reveals itself from the inside, out.

Lisa_PoolParty_UkuleleRuby is wearing The Lisa in Pool Party

Thank you so much for taking the time to chat with us, Ruby!
If you liked the dresses Ruby’s wearing in this blog, check them and all of our new arrivals out on our website!

XOX Cherry Velvet

The Dress Process


Have you ever wondered what Diane’s process is when designing through to producing dresses for Cherry Velvet?

From concept to production, a lot of thought and hard work goes into manufacturing a Cherry Velvet dress. We’re lucky that we are located in the same area as our factories, so we can easily manage every aspect of producing every collection we release to the public. Just like our city, Vancouver, Cherry Velvet is so proud of our commitment to being as Green as possible, as well as maintaining our social responsibility by ensuring fair wages and work conditions by employing Canadian workers.

In today’s blog, we’re going to share our step-by-step process so you can learn more about how we make dresses…just for you!

Step 1


Diane collects inspiration from authentic vintage details such as sewing patterns, magazines, and garments. The new dress design is sketched and fabric prints are considered.

Step 2

Slide 5

The patternmaker creates the pattern in the sample size using a program called Optitex CAD and then prints it on a 67″ large scale printer called an Ioline plotter.

Step 3 

Slide 2

The dress is cut and sewn from sample fabric to create a prototype design. The resulting prototype is tried on a mannequin to check for fit, and design details which is then approved by the designer.

Step 4

Slide 4 collage

The design is then assessed for inclusion into the greater collection for the season and final fabrics are chosen (usually 3-5 different prints per dress).

Step 5


A “Salesman’s Set” of samples are produced at a factory to then be sold through an agent to retail stores.

Step 6

Slide 3

The pattern is checked for accuracy and made into the other sizes (which is called “grading”) using Optitex CAD.

Step 7

Slide 4

Once the sales cycle is complete, the data is transferred into a marker order. According to the order, a production marker is made using  Optitex CAD; all the pattern pieces in the required sizes are positioned into a cut layout (marker). The marker is printed on the Ioline Plotter in the width of the fabric.

Step 8

Slide 10 Collage

In the factory, a cutter lays the fabric on a long table and the printed marker is rolled out on top of the fabric layers; the stacks of fabric (with the paper pattern pieces on top) are cut out using an electric vertical knife. At a bundling table, the cut pieces are bundled according to size and colour and distributed to the sewers in the factory.

Step 9

Slide 8

The sewing process begins with main panels being serged together using a 5 thread serger machine. Small parts like the collar are sewn and then attached to body panels using a single needle machine and the zipper set. The facings are serged and sewn together with the body, the garment is topstitched, and the hem is sewn. Buttons are then marked for placement and sewn on using a button setting machine. Finally, labels are sewn in.

Step 10

Step 16 collage

The pressing department steams and presses the garment. Hangtags are added to the left side using a tool called a “swift attach”.

Step 11

Step 14 collage

Quality Control (QC) trims the threads from the sewing process and checks for flaws.

Step 12


Then the dresses are folded and packed into individual bags…


… and now the dresses are ready to impress!


Slide 13



We hope you enjoyed this insider’s look at what it takes to make something as lovely as our dresses! 🙂

XOX Cherry Velvet