Gal Pals & Pin-Up Make-Up

At a recent photo shoot, we took a break and started chatting about doing a “How-To” video on Pin-up make-up. Who would pass on that–seeing Elly Mayday and her bestie Stela Licina, two of our favourite models, in a Cherry Velvet video together! And it was so great to hear from Elly, just recently out of surgery yet sounding happy and enthusiastic to get back to work!


(Flowers for Elly and a little glimpse of her bedroom)

Fast forward to today, with me writing this post from Elly’s bedroom. Logan, our videographer, is doing his thing. (I just show up to ‘style’ and take instagram pics).

It’s so great to see the natural chemistry between these two friends. I know Stela has done Elly’s make-up many times. In fact, that’s how they first met–Elly had won a contest, with the prize being a photoshoot with Pin-up Perfection Photography, and Stela was the make-up artist.

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I’m sitting here, writing away and trying to keep quiet. Which is difficult, believe me. These girls are cracking me up! At the same time there’s a transformation going on, from bare face ‘farm girl’ through all the phases of Elly’s full pin-up look.


You’re going to love love love the video. They’re going to show you how to do foundation, eyebrows, shade, lashes, liner, lipstick…well, everything you need to know. And you can have some laughs along the way.


 Oh. And here’s Elly, fully ‘done’ and wearing one of our soon-to-be-released dresses, the ‘Trudy Black/Violet Dot” and Stela, also in “Trudy”,  Chatroom.

 I’m learning so much! and so will you….it’ll be up very soon!
xox Cherry Velvet

And What Are Your Clothes Saying To You?

Have you ever had a really bad day? Well, of course you have. You suddenly found yourself unemployed, single—whatever. And someone said ‘Come on. Let’s get dressed up and go somewhere. You’ll feel better”

And you got dressed up and went somewhere. And you felt better.

We didn’t need yet another study to tell us that what’s against our skin has an effect on our mood. Few of us have any experience with sackcloth, but we know that slipping on a new silk blouse, or a pair of warm PJs will give us a guaranteed lift. And if we put the extra time and effort into properly pressing something, then paying real attention to make-up and jewellery…it just changes our outlook completely.

Of course, some academic would have to come up with a term for this. It is ‘Enclothed Cognition’, and it is what our clothes are saying to us. And our clothes start to speak to us when their symbolic meaning combines with the physical experience of wearing them.

I know, lol. But it’s true.

Last year, psychologist Jennifer Baumgartner’s published a book called You Are What You Wear: What Your Clothes Reveal About You. In the course of her research, Dr. Baumgartner found that“When you dress in a certain way, it helps shift your internal self. We see that when we do makeovers, and actors say that putting on costumes facilitates expression of character. That’s just as true for everyday life.”

Enclothed cognition gives scientific proof to the idea that you should dress not how you feel, but how you want to feel. Which clothes make you feel powerful? Sexy? What shoes make you feel in control? Do rhinestones sparkle up your attitude? Does a hair flower make you feel glamorous? Of course. The clothes you choose are sending a message to those around you, but also to you, yourself.

Clothes invade the body and brain, putting the wearer into a different psychological state. Studies reveal that if you dress, for example, like a soldier or a policeman, you’ll feel more officious and powerful. People who dress up like pimps, it is said, glide into rooms. No word on what happens when you dress up as a priest. (That would be a whole different study.)

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I guess you can see where I’m going with this…you want to feel pretty, put on a pretty dress. You want to feel cool and comfortable, put on a high-quality cotton dress that is designed to let air circulate, and give you freedom of movement. And if you want to feel cool, comfortable and pretty, put on a Cherry Velvet Dress.



Bum’s the Word

I’m looking at the pics from last week’s shoot of Cherry Velvet’s new dresses, and I’m struck by how engaging Elly Mayday looks with her back to the camera—rather, her bum. Many women would rather stay glued to the wall than have their back ends recorded for posterity. But some of our culture’s most famous pin-up girls became famous by flaunting their fannies.



And I’m not talking about Jennifer Lopez. Women have been exploiting their assets since, well, forever—in 2009, a dig in Germany turned up the Venus of Hohle Fels, a 35,000 year-old sexually-explicit statue with a very significant seat. You think men today are obsessed with big bottoms? Try the original Cavemen, who included the primitive posterior in just about all of their works of art.

Fast forward, past the Greek statues, the famous nude paintings of the 18th and 19th centuries and the first forays into nude photography (1910), and we get to the most iconic bum shot of all.


Betty Grable was already a popular actress and dancer when she posed for this bathing suit photo. That was 1943, Americans were just off to war and many many soldiers took the poster with them to barracks all over the world. The image  made her the #1 pin-up girl of the era, Life Magazine included it in its collection of 100 Photos That Changed the World, and her fan mail rose to 12,000 letters a week. By the end of the war, her nicknames were ‘The Girl with the Million Dollar Legs”, and ‘The Pin-Up Girl’. In 1946, Grable was the highest-paid woman in America, earning $300,000.00. And what inspired Hugh Hefner to found Playboy magazine? The Betty Grable poster. Would he have been so inspired if she’d been facing front? I doubt it.

So the moral of this story is definitely: Dress It, Adorn It, Move it, Shake It. Put your future behind you. Go out and inspire somebody.

xox Cherry Velvet