What the heck is a size 0X?!

8 Sep


It’s a question we get asked a lot by shoppers in our studio. “Is it smaller than a size XL? The answer is, it’s actually one size bigger than an XL. It’s a very important size for our brand to fit those ‘inbetweenies”

Size 0X is really part of a bridge between regular and plus sizes. Because many of our dresses are made from (non stretch) 100% cotton, to correlate to the sizing more commonly available in plus we had to add in an extra size. Traditionally non-stretch sizing increments must be smaller than for stretch to fit the maximum number of people properly.


 I first started designing my brands because when shopping and was so frustrated to find clothes that I wanted to buy but that weren’t available in my size. The stores all seemed to only carry up to a size extra large. I remember asking the sales clerk… “Can’t it just come in one more size?”

Aside from being a designer for many years, I’m also a patternmaker and fit technician. Even as the owner of the company, I’m very much hands on with these tasks. It doesn’t matter how pretty a dress is; if it doesn’t fit, no one will buy it. So, fit is critically important to me. Along with pattern making, another important task is called grading which is taking a pattern and making it into all the different sizes.


Before I ever started Cherry Velvet (and my other brand Diane Kennedy), I had been working as a designer/ patternmaker/ grader professionally for many years. I was the first patternmaker at the beginning of what was then a ‘little brand’ called LuluLemon. I remember asking Chip Wilson why he didn’t make a bigger sizes. His answer was….let’s just say…. less than satisfactory.


So at that moment in time, I was extremely frustrated with the absolute lack of my size in the clothes that I wanted to buy. If you follow the series of dress sizes, brands often go from XL to 2XL and then 3XL. But this really doesn’t represent plus sizes accurately. That’s why size 0X is so important; it fills the hole between true regular sizes and true plus sizes.  To fit the most people possible it was really important to include this size.


 We’ve been doing a lot of checking lately into the sizes that we’re selling online to make sure that were offering enough dresses in the right sizes. When we started to really look at it I have to tell you I was extremely surprised that 0X was not a more popular size. It’s my size and it fits me perfectly!! Ha!


Another way to look at it: 0X is 2 inches bigger than a size XL and 2- 3 inches smaller than a 1X.

So we’re hoping to have cleared up exactly what the heck  size 0X really is. If you leave that size out, there’s an enormous gap between regular sizes, up to 5″ and that is why size 0X was born!

XOX Cherry Velvet

Answers to YOUR Comments & Questions…from our survey

30 Aug

We want to thank everyone that completed our survey, for sharing so many of their thoughts and very encouraging words!….

For us there were some surprises and whole bunch of comments and questions that we’d like to answer:

We’d like to see more 3/4 length sleeves!
We usually do long sleeve styles in the Fall so we have 3 new long sleeve styles coming out shortly in many new pretty prints! Look for the brand new ‘Shelly‘ dress that just arrived this week!

Also, Daphne comes back soon in an awesome assortment of colours, dots and (later) prints too. Then (in October), Priscilla -a brand new 3/4 sleeve style that has an adorable retro dice print…Viva Las Vegas!

How can I become a Cherry Velvet model?
This is a question we get asked a lot! Right now we use models exclusively in the Vancouver area.

To be considered, please submit some (face and body) photos to us (cherryvelvetmedia@gmail.com) along with your height, bust, waist, hip and shoe size for consideration. If we think you have potential to model for us we will contact you and ask you to come in for a fitting.

Can you make a longer version of the Brigitte dress?
Actually this is a really great suggestion! Perhaps we’ll make a version that is both longer and with 3/4 sleeves… What do you think?

Could you use fabrics other than 100% cotton -add more stretch?
For Fall/Holiday we’ve added a bunch of new fabrics like Stretch Taffeta, Lace, and even a metallic and a pretty Brocade. We try to use fabrics with stretch, but most (or all) of the novelty fabrics that are available come in non-stretch. So, to bring you an exciting variety of prints, we’ll always use 100% cotton for many of our dresses.

Need some work appropriate styles/higher necklines for the office
Check out some of our new fall styles like the Shelly and Rachel for work appropriate dresses. The Kate is another great office appropriate style. Think about wearing Brigitte or Natalie with a cardi, tights and boots for work!

Where do your dress names come from?
We name our dresses after models and actresses from the 40′s and 50′s, our own models, friends and generally choose names that are retro-inspired. If you have suggestions for names, we’d love to hear them please!

Below the dress, could you show pictures of customers in them?
This was another great suggestion! For now, we’ve started to share an album of customer photos. Because we do add a lot of new styles every season, it takes a while to have photos to share. Feel free to send us yours -email to cherryvelvetmedia@gmail.com.

click here to visit the album of fan photos

Will you offer size 4X?
This is something recently brought to our attention directly from fans, as well as on our survey. We’re giving some serious consideration to the idea of expanding our size range. However, to do it properly, we would need a 4X fit model in the Vancouver area. If this could be you, please send us a note!

Personal Shopping Appointments
A few of you have mentioned that you’re uncomfortable with the idea of making an appointment to shop in the studio. For now, we’re an office with office hours, so really we just need to know that someone wants to come and shop. The atmosphere is very informal and there is no obligation to buy. Plus, you’ll most likely get to meet me -the designer- and I’d love to help you find your perfect dress!

What is a size 0X?
Short answer: it’s one size bigger than an XL
We were so surprised by this question that we wrote a whole blog post on it…..coming next week!

Thanks again for all of your feedback; we’re happily still reading your responses!

XOX Cherry Velvet


Three Years of Cherry Velvet Plus

27 Aug


We’ve reached our third anniversary of Cherry Velvet this month; it’s been an exciting and crazy three years!

I remember, in the very beginning, going to a car show and looking at gorgeous models wearing beautiful dresses and I really wanted to go buy something just like them. But, when I went shopping, there was really nothing available in my size. That had planted a little seed in my mind… that I knew I needed to act on.

Soon after, Cherry Velvet Plus was born in sizes XL through 3X. My idea was to make dresses for the in between sizes, including plus sizes, for all the girls like myself -that couldn’t find the kind of pretty dresses I knew I wanted to wear.

Like my original brand (Diane Kennedy), we soon had requests for smaller sizes which we did decide to add later. But, still, Cherry Velvet dresses are always designed firstly with curvy girls in mind!



Our very first original dress was called ‘Charlotte‘. It was cut in 10 different prints and each print had its own trim to match around the neckline. Some trims used were different colors of ric rac and others were braid or bobble fringe. But all were really unique trims picked up at our local fabric supply shop – hand picked to match each different print exactly.



This season we’re bringing back a version of this original dress -Charlotte in Plum Brocade (see inset) and another version in Black Taffeta with lace trim!

We’ve just returned from launching our new Fall/Holiday collection in Vegas, with lots of pretty new styles, prints and fabrics; can’t wait to show you!



Pink: An Iconic Colour

12 Jun

 “The sweetest of all the colors. Every woman should have something pink in her wardrobe. It is the color of happiness and of femininityChristian Dior

The colour Pink invokes many memories for most women, from Barbie Dolls, to playing dress up to bubblegum and cotton candy.

Pink is synonymous with femalehood -with everything sweet, soft and girly. It’s used in almost all instances to colour-code the gender of a person as being female. How many times have we heard someone say “Pink is a GIRLS’ colour!”? Some of us feel like we own it. Some may even resent it?


If we look back on the last century of fashion and entertainment, it’s easy to see that the colour pink holds great significance:

Marilyn Monroe’s “Diamonds are a girl’s best friend” gown was bubble gum pink.

Barbie’s clothing, packaging, accessories, cars and houses were pink!

Gwen Stefani wore a pink wedding gown.

So many iconic actresses and models -Audrey Hepburn, Shirley MacLaine, Lucille Ball, January Jones, Suzy Parker and, of course, Molly Ringwald have all looked “Pretty in Pink.”

Pink appears in an infinite number of nuances -from the palest of blush, through rose and shocking, to magenta. Pink has multiple facets, whether subtle or electric; it’s the color of a woman who’s playful and a dreamer -insouciant and charming.


We’re absolutely crushing on the colour PINK right now! We think every girl should have a girly pink dress in her closet.  How about you, are you ready to rock a rosy shade?

XOX Cherry Velvet


How to Measure for Your Cherry Velvet Dress…

28 Mar

Hi Dolls!

Here at Cherry Velvet, we’re always working hard to make our dresses fit YOUR curves in the best way possible.

We know many of you have questions, so we’ve made this brand new easy to use “How To Measure Yourself” guide, as well as added dress measurements that are specific to the cut of each type of skirt. No more guessing!

How to Measure Fit Guide

Fit Guide – How to Measure for Cherry Velvet Dresses

While our fit hasn’t changed, hopefully this added info will make it easier for you to pick your perfect size.

We now have separate size charts for our:

-100% cotton dresses (non stretch)

-97% cotton/3% Spandex (Stretch) dresses

Even though the cut of the dresses are the same regardless of fabric, the added stretch can mean up to ½ a size of added room.  If you like your dresses tight you may be able to go down a whole size.

Size Chart - 100% Cotton Dresses (non-stretch)


As always, if you need any extra help picking a size or you have any other questions, please send us an email or give us a call. We’re standing by to help you look fabulous!

XOX Cherry Velvet

A Little Update on Elly

12 Mar

We were thrilled to have a couple of pretty visitors to our studio last week!  Jen Kaboom (of hair flower fame) came to pick herself out a new Cherry Velvet dress and her bestie -Elly Mayday- came along with her! Jen had a tough choice to make but in the end went with one of my favourite patterns -the Brigitte dress in Rosy Dots.

It was so great to see Elly’s smiling face. It never ceases to amaze me how lovely she is and always so positive. She came for her visit quite au naturel and sans wig. She is truly beautiful with no hair and hardly any make-up.

I thought I’d share a little bit about Elly as she has not been on facebook much these days and we know many of you are following her. She is taking some time off for a while and, in her words, “just doing the things that she wants to do”. I think this is a wonderful idea; time is our most precious commodity. We should all spend it in ways that make us the most happy, as much as possible.

Elly told us a bit about what’s she’s been going through and shared some advice for my brother in law, just recently diagnosed with Cancer. Probably the most important thing she’s learned….(and this is super relevant to all of us….not just those fighting Cancer): she recommends alkalizing your body.  That means choosing Alkaline foods and avoiding (or reducing) acid causing foods.  Good advice…which, in a nutshell, means eat more veggies (especially green veggies)!!! I know she drinks a green smoothie every day and I’ve watched her eat salads on shoots with us.

These gorgeous photos were taken by Shimona Henry (Pin-Up Perfection Photography). Doesn’t Elly look amazing? She’s pictured in the dress we named after her -The Elly Dress….it’s coming soon!






XOX Cherry Velvet

#Strutforacause: Benefit for #ellymayday and Ovarian Cancer

20 Jan

It was truly a surprise! In several short weeks, Katherine Dockrill (Helly Hepburn), Nadine Eberts (Rain Hair Salon) and Jen Kaboom (Jen Kaboom Designs) planned a spectacular event for their close friend Elly Mayday. #strutforacause was both a fashion show and fundraiser to benefit Elly and Ovarian Cancer. A unique event space, the Arthur Erickson designed “Waterfall Building” was chosen. Then the mad dash began to line up models, sponsors and volunteers. So many people helped put this event together, and everyone involved deserves a thank-you, but my purpose here is to tell you the story of this special surprise for Elly.

To get Elly ‘party ready’, what better than to plan a photo shoot? Gal pals Shimona Henry (Pin-up Perfection Photography) and Stela Licina (model and make-up ninja) whisked her out to a studio in White Rock, did her hair and make-up and spent the day shooting. Elly had graciously agreed to take a few photos for me on this last day of shooting before her scheduled surgery. So we quickly sewed up a new Cherry Velvet wingbust dress design with a full skirt, and named it the ‘Elly’, with the hope that she would wear it to the party. We kept our fingers crossed that we’d gotten the size right (as Elly has lost 45 pounds) but we did. From our size large at the start of her modeling career about a year ago, she’s now a size XS in our dresses.

With a ruse to pick up Nadine at Rain Hair Salon (adjacent to the Waterfall building), they got Elly all the way to the door without her really suspecting what was planned. With a full house including family, friends, photographers and press, the look on her face was both touching and priceless.

Elly Mayday and Nadine Eberts (photo credit to Brian Perkins)

Elly Mayday and Nadine Eberts (photo credit to Brian Perkins)

There was a total of 5 segments of fashion shows, including ours, with a huge line up of models all donating their time to the show. I’d like to thank all the amazing models who enthusiastically strutted their stuff down the runway. We’re in the process of producing a video of the show which we’ll share asap! But I’d like to personally thank all the girls that represented Cherry Velvet:

Jihan Amir  (Wilhelmina Models) in 'Brigitte Shutterbug" Patrick Rooney Photography

Jihan Amir (Wilhelmina Models) in ‘Brigitte Shutterbug” Patrick Rooney Photography

Charlotte Doering (Wilhelmina Models) Charlotte Curve Model in Brigitte "Turquoise Orchard" Patrick Rooney Photography

Charlotte Doering (Wilhelmina Models) Charlotte Curve Model in Brigitte “Turquoise Orchard” Patrick Rooney Photography

Sarah Lexi Lafontaine (Lexi Whitewall) in Elizabeth "Floral Bouquet" photo by Zemekiss

Sarah Lexi Lafontaine (Lexi Whitewall) in Elizabeth “Floral Bouquet” photo by Zemekiss

Christine Barham (Chrissy Noir) in Trudy "Chatroom" photo by Zemekiss

Christine Barham (Chrissy Noir) in Trudy “Chatroom” photo by Zemekiss

Nadine Eberts (Rain Hair Salon) in Trudy "Cherry Blossom" photo by Zemekiss

Nadine Eberts (Rain Hair Salon) in Trudy “Cherry Blossom” photo by Zemekiss

Tracy Cake (Tracy Cake Make-up and More) in Brigitte "Anime Flowers" photo by Zemekiss

Tracy Cake (Tracy Cake Make-up and More) in Brigitte “Anime Flowers” photo by Zemekiss

Leah (MissLuscious Ness) in Brigitte "Rosy Dots" photo by Zemekiss

Leah (MissLuscious Ness) in Brigitte “Rosy Dots” photo by Zemekiss

and of course Elly Mayday in the Elly Dress in "Black Damask" photo by Zemekiss

and of course Elly Mayday in the Elly Dress in “Black Damask” photo by Zemekiss

Elly took her turn walking down the runway in her new "Elly" dress. (Available later this spring) Patrick Rooney Photography

Elly took her turn walking down the runway in her new “Elly” dress. (Available later this spring) Patrick Rooney Photography




















We were thrilled to be part of such a fantastic event to benefit a truly lovely person. We love you Elly!

To find pics of the event please search #ellymayday.
We’ll have many more to share with you later this week, as well as the video!

XOX Cherry Velvet

Vancouver’s Eastside Culture Crawl

1 Nov

Just 2 weeks away is an uber cool insider event that happens annually in our fair city. If you’ve never heard of it, it’s a walking tour of many hidden studio and creative spaces that inhabit the east side of Vancouver…


We’re excited to open our studio for the 17th Annual Eastside Culture Crawl -Vancouver’s 3-day visual arts, design and crafts festival (between Main Street and Victoria Drive, north of 1st Avenue).

During the festival visitors tour the studios of talented painters, jewelers, sculptors, furniture makers, weavers, potters, printmakers, photographers, glassblowers…and, again this year, our studio -where we design all our dresses too.

We will be open that whole weekend for shopping. Please feel free to come browse, meet our designer and check out how we create our dresses right here in Vancouver!


Hope to see you here!



XOX Cherry Velvet



Pin-up Beauty Secrets! (part 3)

4 Oct

Part 3 – Starring Stela Licina and Elly Mayday

Part 3 – Starring Stela Licina and Elly Mayday

Pin-Up Models Stela Licina & Elly Mayday are back to share more of their trade secrets.

Stela demonstrates how to properly apply and blend eye shadow and how create picture perfect brows:

Pin-up Beauty Secrets! (Part 3 – Eyes and Brows)


Some of the beauty products Stela mentions in Pin-up Beauty Secrets! (part 3)

Some of the beauty products Stela mentions in Pin-up Beauty Secrets! (part 3)

Stela Licina - model and artist

Stela Licina – model and artist










xox Cherry Velvet







Pin-up Beauty Secrets! (part 2)

3 Oct

Part 2 - Starring Stela Licina and Elly Mayday

Part 2 – Starring Stela Licina and Elly Mayday

Pin-Up Models Stela Licina & Elly Mayday are back to share more of their trade secrets.

Stela explains and demonstrates the first steps in applying pin-up make-up, beginning with a base of various primers and foundations:

Pin-up Beauty Secrets! (Part 2 – Base)


xox Cherry Velvet




Some of the beauty products Stela mentions in Pin-up Beauty Secrets! (part 2)

Some of the beauty products Stela mentions in Pin-up Beauty Secrets! (part 2)


Stela Licina - model and artist

Stela Licina – model and artist