Have you ever wondered what Diane’s process is when designing through to producing dresses for Cherry Velvet?
From concept to production, a lot of thought and hard work goes into manufacturing a Cherry Velvet dress. We’re lucky that we are located in the same area as our factories, so we can easily manage every aspect of producing every collection we release to the public. Just like our city, Vancouver, Cherry Velvet is so proud of our commitment to being as Green as possible, as well as maintaining our social responsibility by ensuring fair wages and work conditions by employing Canadian workers.
In today’s blog, we’re going to share our step-by-step process so you can learn more about how we make dresses…just for you!
Diane collects inspiration from authentic vintage details such as sewing patterns, magazines, and garments. The new dress design is sketched and fabric prints are considered.
The patternmaker creates the pattern in the sample size using a program called Optitex CAD and then prints it on a 67″ large scale printer called an Ioline plotter.
The dress is cut and sewn from sample fabric to create a prototype design. The resulting prototype is tried on a mannequin to check for fit, and design details which is then approved by the designer.
The design is then assessed for inclusion into the greater collection for the season and final fabrics are chosen (usually 3-5 different prints per dress).
A “Salesman’s Set” of samples are produced at a factory to then be sold through an agent to retail stores.
The pattern is checked for accuracy and made into the other sizes (which is called “grading”) using Optitex CAD.
Once the sales cycle is complete, the data is transferred into a marker order. According to the order, a production marker is made using Optitex CAD; all the pattern pieces in the required sizes are positioned into a cut layout (marker). The marker is printed on the Ioline Plotter in the width of the fabric.
In the factory, a cutter lays the fabric on a long table and the printed marker is rolled out on top of the fabric layers; the stacks of fabric (with the paper pattern pieces on top) are cut out using an electric vertical knife. At a bundling table, the cut pieces are bundled according to size and colour and distributed to the sewers in the factory.
The sewing process begins with main panels being serged together using a 5 thread serger machine. Small parts like the collar are sewn and then attached to body panels using a single needle machine and the zipper set. The facings are serged and sewn together with the body, the garment is topstitched, and the hem is sewn. Buttons are then marked for placement and sewn on using a button setting machine. Finally, labels are sewn in.
The pressing department steams and presses the garment. Hangtags are added to the left side using a tool called a “swift attach”.
Quality Control (QC) trims the threads from the sewing process and checks for flaws.
Then the dresses are folded and packed into individual bags…
… and now the dresses are ready to impress!
We hope you enjoyed this insider’s look at what it takes to make something as lovely as our dresses!
XOX Cherry Velvet