We’re Tula Pink’d!

24 Jun

Tula Pink Swatch Collage

From left to right: Fox Floral, Sunset Chevrons, Jade + Pink Chipper

Every Cherry Velvet girl knows that our dresses stand out from the rest with our eye catching prints. As part of the design process, our designer, Diane, spends dedicated time searching for prints that exudes our flair for style. During one of her marathon searches, Diane came across a fabric designer named, Tula Pink. Primarily sold as quilting fabric, Tula Pink’s designs are gorgeously whimsical with an impeccable eye for colour theory and illustration… And cute hidden animals.

As a designer who worked hard to get her fashion lines off the ground, Diane appreciated Tula Pink’s story – which took her from LA to Kansas City and turned her passion for fabric design into a dream career.

Diane ended up falling in love with a print from one of Tula Pink’s collections, but alas, it was sold out.

 

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The sold out print by Tula Pink – How cute is this?!

Her interest piqued and not to be deterred, she ended up choosing a couple of prints from the same collection.

Chrissy in Retro Stars…no longer available in this print, but we have other prints!

After the tremendous success of these dresses, we knew we had to continue keeping an eye on Tula Pink’s new fabric releases.

We chose this striking Tiger print for our Tatyana Dress:

Earlier this year, as we were now following @tulapink on Instagram, Diane came across this adorable squirrel…

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Follow Tula Pink on IG: @tulapink

 

…followed by these adorable foxes

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Follow Tula Pink on IG @tulapink

And suddenly, dress ideas started flowing in. Diane decided to choose a few playful prints for the last couple of  our collections and we love how wonderfully they fit into our style. They bring so much energy and fun to our already fabulous dresses.

This season, we introduced you to 2 new sundresses, Alice & Sally.  We thought these would be perfect to showcase the cute prints that caught our eye. As we mentioned, we love Tula Pink’s colour palettes and our Sally in Chevron (Sky + Sunset) is such a lovely burst of colour!

 

With our own penchant for animal prints, we love that Tula Pink often hides little wee creatures in many of her designs. Remember those sketches? We just couldn’t resist!

 

As always, we look forward to seeing what new designs Tula Pink comes up with and we’re even more excited to release another dress (or 2!) in our upcoming collection in the Fall, featuring more of her fabric! Like our freshly remixed Shimona…

 

Shimona Tease

…Just a tease…for now…!

XOX Cherry Velvet

Size Wise!

17 Jun

Vanessa is wearing Sally in Flamingo

Anyone familiar with Cherry Velvet Dresses knows how important it is that our dresses are accessible to everyone. When we first started, we had the intention of providing gorgeous dress options for Plus Sized women. As we did research on our target audience we discovered that, unsurprisingly, it’s common for women to shop in groups (of all sizes). Many would find themselves separated from their friends when shopping, as Regular & Plus Sizes often occupied completely separate areas, if not completely separate stores!

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Find your Cherry Velvet size on our Fit Guide

We weren’t down with that.

So we decided shortly after our launch, that we would design our dresses and ensure they would properly fit a range of sizes, from XS-3X. In addition, we endeavour to include 4X in selected styles and make sure to include a size not very common to many retail stores, 0X.

 

 

 

 

 

We introduced Size 0X to provide a bridge between our regular and plus sizes. Traditionally non-stretch sizing increments must be smaller than for stretch to fit the maximum number of people properly. Many of our dresses are made from (non stretch) 100% cotton,  and subsequently, in order to properly lead into true plus sizing, we had to add an extra size.

 

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Jennifer is wearing Sally in Coral Border

It is important to note that, ideally, the grading (sizing to other sizes) of a pattern does not exceed more than 3 sizes in either direction. Special attention must be given to exactly how much the pattern changes (and where) between each size. It is not uncommon to find many “Plus sized” options ill fitting, because the pattern grading was simply magnified and no other fine tuning done.

Despite being double the work, during our design process we make two patterns for every style of dress that we design. One pattern that fits regular sizes and another that fits plus sizes. Each different pattern is then fitted on a real person in each size range. This way, we ensure that not only are we providing every single size we can, but they are also truly graded properly.

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Kaleigh is wearing Sally in Rose Border


 
That being said, Cherry Velvet’s fit is unique to many other fashion brands, in that our overall fit caters to the curvier woman. Our styles have also have a higher waist, which flatters many body types and heights. We also endeavor to design straps/necklines that will always accommodate a real bra (none of this silly “strapless” business!). That being said, we know not all plus size women have ample chests. Should this be the case, no worries! Our designs are forgiving enough that if you choose a style with a full skirt and go down a size, the bodice should fit like a dream. This works wonderfully for those that have a “Pear” shape!

We hope that all this info illustrates how much detail goes into properly sizing our dresses. Whether you’re an XS or a true plus size, it’s our goal to make sure you feel #stunningatanysize.

XOX Cherry Velvet

Fresh Off The Cherry Tree

10 Jun

For this week’s blog, we thought we’d take a moment to share some juicy news with our Cherry Velvet fans! We have so many neat things going on at any given time, we wanted to make sure you guys knew what the sitch is!

Without further ado…

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Vancouver Model Casting Call

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We’re currently looking for local models within the GVRD (not agency represented, please!) for photo and video shoots.

We’re seeking those who have availability between Monday-Friday, 9am-5pm.

All images images/video taken will be for promotional and/or marketing use (including for use online, television, video and print).

We’re looking for models who:
* Are a height minimum of 5’5″
* Have minimal visible tattoos
* Are #stunningatanysize!

We’d love it if you have:

* The ability to do your own hair and/or make up
* Some modeling experience
* A background in acting, dancing, performing, lion taming, etc…

As of this date, we’re currently casting for ethnic & size diversity in Small-Large AND 2X-3X*, but we’re happy to take any applications that fulfill our sizing needs of Small-3X!**

**Refer to our fit guide to see our sizing.**

Feel free to send in your application here

Down The Rabbit Hole With Alice

In case you missed it, we had a grand debut for our newest dress, The Alice.
A splendid little photoset & a whimsical blog post telling her story.
Check them out if you haven’t already!

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Our Alice is available in XS-3X! Get yours before she slips down the rabbit hole again and disappears forever!

We’ve finally “Snap”ped!

We’ve been feeling a lot of FOMO (Fear of Missing Out) lately with all these adorable filtered selfies and we’ve finally decided to jump on Snapchat bandwagon!

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For behind the scenes looks, sneak peeks, tutorials, photo shoot hijinks and much more!
Snap to it!

We also have more open studio shops and fun photos coming up. Stick around! It’s going to be a very Cherry summer!

XOX Cherry Velvet

Down The Rabbit Hole with Alice

7 Jun

Curiouser and curiouser…Everything’s turvy topsy at Cherry Velvet and the muchness of it is hard to ignore. We have a new arrival to the Cherry Velvet Tree, featuring splendiferously florid prints created by Tula Pinkan illustrator-cum-fabric designer from the sunny land of California.

Introducing Alice, our latest and most darling yet. By happenstance, on a very un-ordinary day, we caught Alice as she was falling down a rabbit hole (as she oftentimes did). We jumped at the chance to send her spinning in our direction and with great haste, she wasted no time in filling our wondrous world with brightly coloured foxes and chipmunks and parrots (goodness gracious!)

Now it’s your turn to see through Alice’s looking glass and into the realm of chimerical charm…

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Alice sees everything polychromously; On several occasions in a day, she will find herself in a world of her own, all pink and floral, looking up at a turquoise sky. Matriculating with cheery chimpunks, all fuchsia-flushed.

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3_DownTheRabbitHole_Alice_PinkChipperVeronica is wearing Alice in Pink Chipper

But in the blink of an eye, grayer becomes the sky! And Alice’s eyes spy shades of jade, changing the scenery to greenery!

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5_DownTheRabbitHole_JadeChipperRuby is wearing Alice in Jade Chipper

And while most are working hard, spending their days with responsibility and chores, our little Alice spends her time laying in an aqua grove daydreaming. Today, she envisions napping foxes in sunset hues, among dainty blossoms nestled in between creeping branches of playful vines…

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Alice_2_Fox_Front_MG_6047_2Ruby is wearing Alice in Fox Floral

…And she imagines regal games of croquet, while a sneaky Cheshire cat observes.

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We hope you enjoyed this whimsical look at Alice; find her and many more magical, vintage & retro-inspired looks at Cherry Velvet.

And even though Alice often believes in as many as six impossible things by breakfast, she doesn’t believe in size exclusivity. And neither do we! Our line is all-inclusive and we carry all sizes from XS-3X!

View all the full size pics in this photoset here!

XOX Cherry Velvet

Models of Cherry Velvet: Veronica Belle

27 May

Last blog, we introduced you to one of our long time models, Ruby Roxx. Today, we wanted to introduce you to one of our newest models, Veronica Belle!

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With a dreamy, far-off look and her nose stuck in a book, Veronica is a multi-talented singer-actress with an avid love for Disney and other assorted fandoms. When she’s not singing for Memphis Beats Band, she’s ramping up her modelling career with runways walks and the like for local designers and photoshoots with some of Vancouver’s best photographers like Shimona Henry, Sarah Sovereign and Jessica Rae.

 

We had a chance to sit down with her at our last photoshoot and ask her the same questions we asked Ruby:

 

How did you get this Cherry-sweet gig?

I bought this dress for the Miss Ladner Quilt Walk & Car Show!
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While at the pageant I had a convo with Elly Mayday who suggested that I contact Diane about modelling for CV! After chatting a bit on Instagram, I was contacted and did my first test shoot. The rest is history!

 

What does #stunningatanysize mean to you?

That your size doesn’t define your beauty! Everyday we are told by society that beauty is only what fits into a specific criteria, which is not true. Thanks to some amazing women out there, this ideal is changing and we’re beginning to not only accept but celebrate ALL body types! It may seem “cliche” but I truly believe beauty comes from within. You could have a pretty face but be ugly inside!

 

Like one of my favourite quotes says ” We get so worried about being  ‘pretty’! Let’s be pretty kind, pretty funny, pretty smart, and pretty strong!”

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How do you get ready for a photoshoot? What are your 3 favourite beauty products?


I take a bath the night before. There really isn’t a fancy way to say “I shave my legs”. And moisturize! If I’m good, I’ll pack all of the things I need for the night before but I’m a terrible procrastinator, generally! So my morning consists of a lot of running around! I usually do my own hair and makeup, so it’s an early rise to get ready! I definitely must have music playing while I’m getting ready, to get me into a good morning groove and wake me up!
Being a makeup addict, I have a lot of products that I adore! But if I have to pick 3, I’d say:

-MAC Cosmetics Pro Longwear Concealer
– L’Oreal Liquid Liner in Carbon Black
-Freeze It hair spray! (This stuff is amazing!!)

 

What is your favourite Cherry Velvet dress & why?

Oh My Gosh! That’s so hard to decide! I really like the Angelina Dress…
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But I think my new favourite would have to be the Danielle dress! I love the little collar and the new prints are gorgeous!

 

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Who inspires your creativity?


Hmm, I’ve always been a very creative person! Since I was young I’ve always enjoyed pretty much every aspect of the arts! I guess you can say that I find inspiration and drive in my modelling career from the amazing women who are paving the way for other curvy women in this industry and helping women to embrace their bodies and rock what they got!
Personally I was inspired by Elly Mayday! She is a local girl who went through so much adversity but fought through it and has managed to have an amazing career all the while inspiring other women! I always had an interest in modelling but thought I was too big to be able to do anything about it! It’s women like Elly who prove that that isn’t the case! I just hope, above all else, to inspire other women like they did for me!

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Thank you so much for taking the time to chat with us, Veronica!
If you liked the dresses Veronica’s wearing in this blog, check them and all of our new arrivals out on our website!

 

XOX Cherry Velvet

Models Of Cherry Velvet: Ruby Roxx

19 May

Being proudly Canadian and based in such a beautiful city (full of beautiful people!) Cherry Velvet is lucky to be able to reach out to a pool of stunning girls who frequently model for us. We love supporting local talent and showcasing our dresses on women who exemplify our motto of “retro class with modern sass”.

Perhaps you’ve heard of one of our long time models, Ruby Roxx.

Lisa_StrawberryPicnic_BlanketRuby is wearing The Lisa in Strawberry Picnic

With eight years of experience under her very fashionable belt, Ruby is an internationally recognized, Vancouver-based Plus Size model who specializes in Fashion/Catalog modelling. In addition to her professional modelling, she is also Vice President of Bonerattle Talent, a Vancity-based Alternative Talent Agency  and Editor-In-Chief of Beauty Mark Magazine, a quarterly publication dedicated to discovering inner beauty by celebrating our unique qualities.

Last week, at our most recent photoshoot, we had a bit of time for a short & sweet interview with her.

Read on!

How did you get this Cherry-sweet gig?

I’d have to thank Shimona Henry of Pin-Up Perfection Photography! I had shot with her on several occasions before and was in the process of ramping up my modelling career. It just so happened that at the time, she was going to be the photographer for a big photoshoot at Save-On-Meats and she took a chance with me.  This gig ended up being my first with a major fashion label and I couldn’t be happier it was Cherry Velvet!

DSC_8485 copy-6Ruby’s first shoot at Save-On-Meats in 2013

What does #stunningatanysize mean to you?

I absolutely love that Cherry Velvet created such an inspiring hashtag. My MO has always been to promote healthy, happy body image ideas and it makes me so happy that Cherry Velvet is inclusive for all sizes. I truly believe that everyone is entitled to feel beautiful and that every definition of beauty is valid, because the idea of beauty is such a subjective thought.

How do you get ready for a photoshoot? What are your 3 favourite beauty products?

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I’ve definitely got my pre-game routine down; I’ll always pack everything I need the night before and make sure I get eight hours of sleep prior. I’ll also to take a bath with coconut oil and ensure everything is buffed to perfection. Follow that up with some mega moisturizing and tons of water and you have yourself a well prepared model!

Hands down, my 3 favourite beauty products are:

Rodan & Fields skin care line
Anastasia Beverly Hills Make-Up
Jeffery Starr Matt Lipsticks

What is your favourite Cherry Velvet dress & why?

I absolutely adore The Angelina. I love the adorable back detail and its perfect length for taller gals like me. I also love the original, shorter version, The Brigitte, if I want to show a little leg 😉

Angelina_CharmSkulls_FrontRuby is wearing The Angelina in Lil’ Skulls ‘n Roses

Who  inspires your creativity?

Wine! *laughs* Seriously though, my biggest inspiration has got to be my Grandmother. I always looked up to her for her poise and grace, and the fact that she used to model is such a driving force for me. Always put together, she was the kind of woman who always put her best foot forward in public. I fondly remember her being made up until her very last day, at the youthful age of 99. Full of warmth and love, she is someone who has taught me the value of authenticity and shown me how beauty reveals itself from the inside, out.

Lisa_PoolParty_UkuleleRuby is wearing The Lisa in Pool Party

Thank you so much for taking the time to chat with us, Ruby!
If you liked the dresses Ruby’s wearing in this blog, check them and all of our new arrivals out on our website!

XOX Cherry Velvet

The Summer Affair – A Photoset

10 May

With Summer just around the river bend, we know there will be garden parties and wedding receptions and sophisticated soirees, oh my!

So, we wanted to celebrate celebrations the only way we know how, The Cherry Velvet Way.

We hope you enjoy our latest photo set…The Summer Affair!

XOX Cherry Velvet

Click here to see full size images

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The Dress Process

6 May

 

Have you ever wondered what Diane’s process is when designing through to producing dresses for Cherry Velvet?

From concept to production, a lot of thought and hard work goes into manufacturing a Cherry Velvet dress. We’re lucky that we are located in the same area as our factories, so we can easily manage every aspect of producing every collection we release to the public. Just like our city, Vancouver, Cherry Velvet is so proud of our commitment to being as Green as possible, as well as maintaining our social responsibility by ensuring fair wages and work conditions by employing Canadian workers.

In today’s blog, we’re going to share our step-by-step process so you can learn more about how we make dresses…just for you!

Step 1

Print

Diane collects inspiration from authentic vintage details such as sewing patterns, magazines, and garments. The new dress design is sketched and fabric prints are considered.

Step 2

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The patternmaker creates the pattern in the sample size using a program called Optitex CAD and then prints it on a 67″ large scale printer called an Ioline plotter.

Step 3 

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The dress is cut and sewn from sample fabric to create a prototype design. The resulting prototype is tried on a mannequin to check for fit, and design details which is then approved by the designer.

Step 4

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The design is then assessed for inclusion into the greater collection for the season and final fabrics are chosen (usually 3-5 different prints per dress).

Step 5

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A “Salesman’s Set” of samples are produced at a factory to then be sold through an agent to retail stores.

Step 6

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The pattern is checked for accuracy and made into the other sizes (which is called “grading”) using Optitex CAD.

Step 7

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Once the sales cycle is complete, the data is transferred into a marker order. According to the order, a production marker is made using  Optitex CAD; all the pattern pieces in the required sizes are positioned into a cut layout (marker). The marker is printed on the Ioline Plotter in the width of the fabric.

Step 8

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In the factory, a cutter lays the fabric on a long table and the printed marker is rolled out on top of the fabric layers; the stacks of fabric (with the paper pattern pieces on top) are cut out using an electric vertical knife. At a bundling table, the cut pieces are bundled according to size and colour and distributed to the sewers in the factory.

Step 9

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The sewing process begins with main panels being serged together using a 5 thread serger machine. Small parts like the collar are sewn and then attached to body panels using a single needle machine and the zipper set. The facings are serged and sewn together with the body, the garment is topstitched, and the hem is sewn. Buttons are then marked for placement and sewn on using a button setting machine. Finally, labels are sewn in.

Step 10

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The pressing department steams and presses the garment. Hangtags are added to the left side using a tool called a “swift attach”.

Step 11

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Quality Control (QC) trims the threads from the sewing process and checks for flaws.

Step 12

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Then the dresses are folded and packed into individual bags…

 

… and now the dresses are ready to impress!

 

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We hope you enjoyed this insider’s look at what it takes to make something as lovely as our dresses! :)

XOX Cherry Velvet

Getting to Know Cherry Velvet

25 Apr

Awhile back, we were asked to provide a company profile that aptly & succinctly describes what Cherry Velvet is about. Sure, we’ve talked about #stunningatanysize, our process and the history of our company but we’ve never actually gone out of our way to put together a short and sweet profile. We were so pleased with the result, we wanted to share it with you.

It’s a great little primer for new Cherry Velvet fans…and maybe our dedicated fans might learn something new!

Read on!

Our Dresses

We design and manufacture Vintage-inspired cotton dresses in the heart of Vancouver’s creative core, uniquely cut for women sizes XS-4X. With an emphasis on emphasizing curves, our dresses are generally designed with a fitted bodice that tapers slightly above the natural waist, includes deep pockets and features fuller skirts. Our dresses are easy to care for, no dry cleaning needed. Our cotton fabrics are not only incredibly comfortable and durable, we ensure that every collection is carefully curated to represent our retro flare.

Our Brand 

Retro Class with Modern Sass

Our core values revolve around challenging the mainstream beauty ideal by catering our designs towards underrepresented sizes and providing empowering, engaging content to our target audience (like our Facebook, Instagram & Youtube Channel). We acknowledge the detriment of old fashioned mentalities of female beauty (“skinny is beautiful”) and juxtapose our nostalgic designs with modern feminist values. We believe that beauty is not measured by any physical number and so our dresses are universally flattering on all shapes and sizes. We started a couple hashtags, in the hopes of perpetuating our values and giving our fans a tag they can use to showcase their beauty.

…And speaking of hashtags!

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We love to see Cherry Velvet on social media! Any time you post a picture wearing a Cherry Velvet dress,
feel free to tag them with #cherryvelvet & #stunningatanysize!

And now you’re all caught up!

XOX Cherry Velvet

 

April Studio Shop! This Friday & Saturday (22nd & 23rd)

20 Apr

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We’re kicking off the summer weather with monthly studio shops (no appointment necessary!) . Stay tuned for future dates!

This Friday + Saturday (April 22nd & 23rd), we’re opening up our doors and letting the sun (and you!) into our studio from 2pm-7pm (Friday) & 11am-5pm (Saturday).

Can’t wait to see you!

XOX Cherry Velvet